Developing digital skills as a developer20th of August, 2019
After working for a year-or-so as a WordPress developer, I was able to learn various skills that helped me not only to create complex WordPress websites but also optimise them too.
These types of optimisations included:
- Setting up complex PPC campaigns.
- Setting up conversions and tracking events.
- Creating multiple SEO strategies to help rank local businesses in Newcastle.
- Integrating WordPress websites with both in-house and commercial CRM software and APIs.
- Building email and follow-up campaigns for both WordPress sites and commercial email software.
Developing all of these skills certainly didn’t all come at once, which leads me on to my next topic…
What’s the best digital skill to learn?
Personally, I thoroughly enjoy all the parts of the job. However, SEO is truly something special.
Why is SEO so special?
Imagine being able to set-up a website, optimising it for SEO and then writing some amazing content every now-and-then to simply watch it climb up Google’s rankings.
When I do this for clients and see the results it brings for their small businesses, it literally brings a smile to my face — it’s powerful stuff (both the results and my smile of course).
It sometimes even impacted businesses to go from 1X to 10X in yearly returns, simply from a day’s worth of SEO work alone!
What’s left to learn?
As the web develops, as does the list of things to learn too.
A few examples of this would include:
- The release of new versions of WordPress and their plugins.
- The release of new APIs, web apps and other integrations.
- The release of new Google algorithm updates, which constantly change SEO strategies needed for ranking better online.
…keeping up with that alone would literally be endless, right?
Where do you start learning digital skills?
I use a ton of resources but it really depends on what I need to learn at the time.
Below is an ever-expanding list (I’ll keep adding as I learn) of resources I’ve used in the past.
- WordPress Stack Exchange for debugging.
- WPZA Guides for debugging common WordPress mistakes (I own this website/use it as a self-reference handbook myself too).
- WordPress Developer Resources for understanding how WordPress functions work.
- WordPress Codex for examples of WordPress functions and how they work.